Appointment of non-executive Chairman | Pleasant Land Distillery

Appointment of non-executive Chairman | Pleasant Land Distillery

November 18th, 2024 – Pleasant Land Distillery, a leading producer of premium spirits, is pleased to announce the appointment of J. Andrew Smith as non-executive Chairman of the Board, effective immediately. 

With over 40 years of experience in the spirits industry, J. Andrew Smith brings a wealth of expertise to Pleasant Land Distillery. Most notably, he served as President of Brown-Forman's Europe, Africa, and Eurasia division for 16 years, overseeing significant growth and brand development across key global markets. His extensive background in the production, marketing, and distribution of iconic brands will be invaluable as Pleasant Land Distillery enters its next phase of growth.

Andrew Smith has been an advisor to Pleasant Land Distillery since its inception, contributing strategic insights and helping guide the company's direction. His deep understanding of the industry, coupled with his visionary leadership, make him an ideal fit to lead Pleasant Land Distillery’s board as the company continues to expand its portfolio of premium spirits and strengthen its presence in the global market.

We are thrilled to welcome J. Andrew Smith as Chairman of Pleasant Land Distillery,” said CEO Sebastian Barnick. “His experience, industry relationships, and strategic foresight will be instrumental as we position Pleasant Land Distillery for long-term success. We look forward to working with him in his new role and are confident that his leadership will help us reach new heights.”

J. Andrew Smith shared his excitement about the appointment, saying, “I have had the privilege of working with the team at Pleasant Land Distillery for several years now, and I have been deeply impressed by their commitment to quality, innovation, and sustainability. I’m honoured to take on this new role and look forward to contributing to the continued growth and success of the company.

As Chairman, J. Andrew Smith will lead the Board of Directors in overseeing strategic initiatives and corporate governance, while working closely with Pleasant Land Distillery’s leadership team to drive growth, enhance operational excellence, and expand the brand’s global footprint.

Pleasant Land Distillery is known for its cutting edge innovation and premium spirits, crafted with a commitment to quality and sustainability. The company is dedicated to producing products that reflect the rich heritage of the craft spirits industry while embracing innovation for a modern market.

 

About Pleasant Land Distillery

Pleasant Land Distillery is a spirits company committed to producing premium spirits that reflect the highest standards of quality, innovation and craftsmanship. With a focus on sustainability, Pleasant Land Distillery aims to create distinctive products using in-depth knowledge of contemporary flavour profiles while honouring industry methods and traditions. The company’s portfolio includes a range of award-winning, terroir led products, from handcrafted spirits made from scratch to unique barrel-aged offerings.

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